Making business insurance feel human
Many businesses are over, under, or wrongly insured – Superscript exists to help them get it right. However, the complexity of insurance often leads to confusion and miscalculations, leaving businesses vulnerable.
To drive awareness and reinforce Superscript’s positioning, we developed a national campaign centered around numerical mishaps – showcasing the real-world consequences of inaccurate coverage through bold, distinctive visuals. This creative approach was executed across out-of-home, display, and social media, ensuring strong brand recall.
The result? A striking, attention-grabbing national campaign that positioned Superscript as the go-to provider for modern, precise insurance solutions.
gRAPHIC DESIGN
OOH
in-house creative
DIGITAL
YEAR
2021
Industry
B2B
Business Insurance
Amounts matter – in life and in insurance
The campaign uses everyday quantity-related phrases such as "ish", "smidge", and "bit much" as headlines, paired with altered objects that visually exaggerate their meaning. These unexpected visual punchlines turn a practical insurance message into something memorable, human, and engaging.
Credits
Creative Director
Mike Scott
Copy
Letterhead
Vince Borgerding
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