Bringing clarity to freight decarbonisation
Pledge is an accredited platform that simplifies the complexities of carbon measurement for the logistics industry.
As Pledge expanded its product offering, its website no longer reflected the maturity of the business. What began as a single-product platform had evolved into multiple solutions serving different audiences, but the existing site struggled to communicate that story.
I led the redesign of Pledge's marketing website, creating a scalable design system, a new illustration language, and a clearer content structure that helped customers understand the platform and positioned the company for its next stage of growth.
WEBSITE DESIGN
ILLUSTRATION
BRANDING
art direction
design systems
YEAR
2024
Industry
B2B
Freight & Logistics
Establishing a new illustration style
With a focus on clean lines, motion, and clarity, the updated illustration style helped depict complex challenges more effectively.The illustrations and icons were used across Brand and Product for a unified customer experience.
Creating a scalable visual language
This evolution set the foundation for the website refresh, where I crafted every element – from custom iconography to illustration – to create a cohesive and engaging digital experience that reinforced Pledge’s brand identity.
Unlocking scale through system design
The modular design system ensures consistency, scalability, and efficiency. The reusable components create a cohesive look while making updates and expansions seamless, keeping the site adaptable to evolving needs.
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