Helping Builder.ai users navigate with clarity
Builder.ai helps businesses build custom apps using AI and a suite of software solutions. However, many potential customers struggled to identify their needs and know where to start, creating confusion and friction in the conversion process.
To address this, we simplified the user journey by introducing a question: "What does your business need?". Users could select an answer from a dropdown, and the site would guide them to the most relevant Builder.ai product. This helped potential customers quickly understand which solution best fit their goals.
The results were significant. The update led to a 132% increase in demo requests via the homepage, translating into a projected $727,704 in additional revenue.
ux/ui
WEBSITE DESIGN
illustration
YEAR
2023
Industry
B2B
AI
The update led to a 132% increase in demo requests via the homepage, translating into a projected $727,704 in additional revenue.
Adding further clarity to the process
A separate ‘How It Works’ page goes deeper into the process, explaining each step in detail. Animation was used to add subtle motion, making the page more engaging while improving user understanding.
A flexible illustration system was developed to bring consistency, clarity and personality to the experience. By pairing every section with a dedicated visual, we made technical concepts feel more human, engaging and accessible.
Credits
UX & CRO
Nancy Thakur
©2026